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The Mall, Sofia · permanent installation

144 square metres behind the lifts at The Mall - and 50 more across the building, down to the underground car park.

144 m² P3.9 · 8 × 18 m · nearly 194 m² in the building · 6 days to install

144 m² P3.9 LED screen under the glass roof of The Mall’s atrium, behind the lifts
The Mall, Sofia. 144 m² P3.9 under the glass roof of the atrium, behind the lifts. The screen is our work; the advertising on it is from Mall Advertising’s clients.

LED screens for Mall Advertising, the advertising operator at The Mall, with a deadline at the start of September - the campaigns on the screens had already been sold. The big screen had to cover exactly the whole space behind the lifts - 8 by 18 metres - and the standard module did not work out to the millimetre. With the factory, we chose a non-standard 250 × 250 module. The non-standard module brought non-standard magnets: a millimetre thicker than the holes. 13 824 holes.

Our part was the design, the structure without a single weld (calculated and signed off by structural engineers and architects), delivery, installation, set-up - and maintenance ever since. The big screen, 144 m², P3.9, installed in six days · two hanging double-sided P2 screens, 6.45 m² per side - 25.8 m² · a P2 column at the entrance, 2.9 m² · one P2 screen on each of the three levels of the underground car park - 12.9 m² · a screen at the tunnel entrance on level -3, P3, 8 m². In total, nearly 194 m² in one building.

The campaigns the client had already sold for September went live on the day they were promised. The screens have been running since 2023. The same client also works with us at Business Park Sofia, Delta Planet Varna, Mega Mall and Mall Plaza Plovdiv. What Mall Advertising says about working with us.